1. What is your track record in selling luxury homes?
You are, after all, selling your most expensive asset. Why would you trust someone to sell it without the proper experience. There is a BIG difference in selling your average homes vs. selling a luxury home. Buyers of luxury homes expect different things. If your agent is not in tune with luxury buyer needs, he/she will not be able to properly represent you or your luxury property. Sonali has successfully represented quite a few buyers and sellers of luxury homes.
2. How do you market luxury properties?
Ask for samples of previous listing flyers and other promotional materials. Ask them if individual websites are specially created for luxury properties. Many agents may list a website but not fully utilize the power of web marketing. Luxury Buyers are looking on the web and elite newspapers more so than magazines. Sonali markets her luxury properties in all places where luxury buyers are looking for their next home.
3. Do you have an assistant?
Your Realtor’s focus should be on expertly marketing your property to the biggest pool of luxury buyers. Getting qualified buyers into your home is what it will take to sell your home fast. If your agent is doing tasks that an assistant could do, like filling a flyer box etc, then that agent can’t show your luxury home well. Sonali has a full time assistant, and hires a videographer and professional photographer to create the ultimate property collateral.
4. How accessible are you?
Owners and buyers of luxury homes are often times constrained on time. They want a fast response to their questions. Many agents take days to call people back. How quickly inquiries are responded to, translates to how fast your home will sell. Sonali and her team usually respond within 30 minutes.
5. What level of education and certifications do you have?
Many agents do not make the commitment to selling your home seriously. Sonali has a Master’s degree (MBA) in Marketing and is well versed in PR activities. She and her team take this business seriously and are committed. Sonali is also a certified Luxury Home Specialist and holds the very prestigious Million Dollar Guild membership from The Institute for Luxury Home Marketing. This designation is held by less than 2% realtors nationwide.
6. How do you handle the sale of upper end homes?
Not all agents have the finesse and connections to move quickly, quietly and with discretion with notable properties and clients. Financing is also very different in upper end homes. Sonali & her team are well connected with the luxury buyer community, having represented several Silicon Valley executives, and have the grace and style to move upper end homes.
To successfully sell your Luxury Home, Call Sonali at 925-997-SOLD!
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